You can’t fake authentic. You know it when you see it – and you know it when you hear it. Authentic is
the best word that can be used to describe Donice Morace. From his chiseled good looks and easy-going
personality that exude the confidence of a man who knows exactly who he is, to his music which catches
your ear and takes you back to another era when country music was defined by vocal stylists who were
immediately identifiable, Donice is truly authentic.
Donice keeps his foot firmly planted in the roots of country music, while also delivering a sound that is
relevant in today’s contemporary country music landscape. Remaining true to his brand while growing
artistically to reach new fans, Donice resonates with his listeners and his concert fans because he is
authentic; they know it when they see it, and they know it when they hear it.
Donice began his journey in music at the tender age of six when his father bought him his first guitar. By
the time he was a junior in high school he was singing in choir, and after seeing George Strait in concert
while in college at Texas A&M, it became clear to him that music would be his life’s calling. The Vidor,
Texas native found inspiration from the music of Keith Whitley, George Jones, and Conway Twitty. And
while those country traditionalists helped to shape his own sound, it was two local country music
heroes, Tracy Byrd and Mark Chesnutt, who gave Donice a good blueprint when it came time to take his
career to the professional level and launch his own band. “I learned so much from watching how they
had handled their careers. It was like Honky Tonk 101. I wanted to be like them, but also bring my own
fresh high energy approach to it.”
After carving his spot in the Beaumont scene, he moved to Atlanta, Georgia, where he sang five nights a
week at Cowboy’s Dance Hall. This opportunity allowed Donice to open for national acts such as
Lonestar and Kenny Chesney, along with one of his heroes, Merle Haggard. Donice brought his tried,
true, and real brand of country music back to Texas five years later, making boots scoot across dance
halls across the state while opening for the likes of Kevin Fowler, Aaron Watson, and Cody Johnson.
Donice continued to grow his stock with the release of his debut self-titled EP in 2017, which featured
the top 25 single, “Good Hurt Comin’ On,” and “WD-40 and Duct Tape,” which was accompanied by a
music video, and peaked at number 15 on the Texas Regional Radio Report. He doubled down with the
release of his debut album ‘Long Live the Cowboy’ in 2019, unashamedly putting the cowboy back in
country music.
Fast forward to today, Donice recently released his latest critically acclaimed album ‘This Life I Love,’
marking a watershed moment for Donice to continue stake his claim on the country music landscape.
The album features his recent trilogy of hit singles and music videos, “One Drink In,” “Goin’ Goin’” and
“Wait Til I’m Gone.” Individually and collectively, these songs have shone a bright light on the Texas
native, notched him a win as “Emerging Artist of the Year” at the 2022 Texas Country Music Awards, and
garnered high praise and coverage from some of country music’s largest media outlets.
Donice Morace remains the “One to Watch” in the neo-traditional country music movement that he is
helping to spearhead.